The trademark registration process, step one conduct a trademark search to determine whether another prior registered mark may prevent registration of the new mark, an attorney can generate a trademark search report and drafting trademark availability reports, prior to the preparation and submission of trademark applications. Once a trademark application is submitted for review by the USPTO, as your attorney we will oversee the prosecution of your trademark application. If in the event your trademark application is rejected we are familiar with the strategies and arguments used to overcome such refusals. Once approved by the USPTO your trademark application is published for anyone to review and or oppose its registration. Finally, as your attorney we are familiar with the final steps prior to registration and the potential for an interested third party to oppose the registration of a trademark and initiate an opposition proceeding which can ultimately decide if a trademark will register.
The selection, registration, and maintenance of a trademark are essential steps in the development and protection for brands and product branding. As brands are now commonly recognized as the cornerstone of commercial identity and one of the most valuable assets, the ability to successfully register a trademark has become more important than ever. Trademark applications are typically handled by attorneys specializing in intellectual property law, able to master the steps necessary to successfully register a trademark by understanding the basic tenets of trademark law and the policies and procedures of the U.S. Patent and Trademark Office.
By Mat Grell, US Trademark Attorney